Semper AB is market leader in baby food in Sweden and is marketing baby food products
such as infant formula, infant cereal milk, porridge, baby foods in jars and drinks.
The company is also market leader of gluten-free products in Sweden and develops and offers
a broad range of gluten-free products in the Nordic countries. Part of the Semper brand is also
sold in UK under the brand Juvela. Semper's gluten-free assortment today consists of
different kinds of mixes, pasta, crispbread, soft breads, breakfast cereals, biscuits,
crisp rolls and pizza bases. Semper also markets pure oats that is guaranteed free from
contamination of wheat, rye and barley, as well as some products (crispbread, soft bread
and biscuits) that contain pure oats. Semper sells gluten-free products to retail and
pharmacies. Big pack mixes are sold to bakeries. About 65% of the production is exported
to UK, Norway, Finland, Germany and Ireland. Since 2007 Semper owns the factory Götene
ingredients AB in Sweden that produces powder products like gluten-free mixes, baby
cereal milk, and baby porridge. Semper AB is since 2006 part of the Hero group, a food
company, privately owned by the family Dr. Arend Oetker with head quarter in Hentzburg,
Switzerland. Within Hero Semper R&D functions as a "Competence centre" for sister companies
working with gluten-free products.